There is kind of a grieving process when the season changes and its time to forge ahead with a whole new line.
Fall 2009 has me so excited... its hard to hold back and not post some samples to show you,,, but i simply cant.
However... letting go of Spring 2009 is a challenge as this was my first real season doing a trade show and having an actual line and allowing customers to order customs. These designs are my babies.... and they were birthed from many years of just adjusting my own warddrobe and making changes to it over time.
In reflecting.... there are the stars of the season. The best seller all season long was the Shoot from the hip skirt... and the hybrid dress coming in second, picked up its popularity towards the end of the season. Other popular items were the dinner dress and coffee in the Am pants.
Items that did not fare was well,,, the Im with the band apron and the day of rest tee... they were kinda duds...sadly.
and another dud.... although it totally SHOCKS ME. because this item, hands down is my most favorite... i wear mine non stop all year round... so comfy and practical is the Jog in the park pants. I wear mine to yoga and get MAD compliments... these sweats are sooo comfortable and cute. It will be sad to say goodbye to them... as they never got the true attention they deserve. I think these sweats are the sort that one must really touch and see to appreciate.
The good news is: your voices have been heard.... Ive decided to keep these three items and bring them back for FALL 2009:
Shoot from the Hip
Hybrid Halter Dress
& The Mammy Pack.
Don't fret... If some of the others I didn't mention were your favorites... no need to worry... Fall is stacked with ecclectic goodness...
Tuesday, June 30, 2009
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5 comments:
I knew I wouldn't be given the gift of the Hybrid dress just to have it snatched from me!!!! YAAAAAAAAAY!!!! Thank you Shauna, you are so my girl ;)
p.s. I'm shocked about I'm With the Band- my orange one is amazing and I am SO SEXY in it, it's unreal. if i do say so myself!
i think your right about people not "getting " it.... if only you could walk around and model everything.... we would be GOOD :) hehe. but really... you wear it so well... and it speaks volumes that you have brought me so business... its the combo of PPP plus Samya. = perfection.
also... you got 10% btw for bringing me April. :0 i forgot to mention that... but im sure you know this by now... after all you are my unofficial rep. :) love ya... girl.
Miss you luv!!! Have a few shirts (from the AK trip) that I want/need you to "fix-up" for me! Call so we can throw-down sometime this week!
NQ
That's interesting... I keep eyeballing the "I'm with the Band" apron top, but since I'm busty, I don't think I would be able to wear it (or the other cute tops) without a bra :\
Such cute stuff.
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